Economic Development Marketing & Attraction

Online

This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, website design, and current trends in foreign direct investment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don'ts of economic development marketing and attraction.

Course Highlights

Identifying target audiences using data-driven techniques
Developing a community marketing plan and brand
Garnering internal and external support for the marketing campaign
Engaging social media and website design to target new markets
Making the most of your foreign direct investment efforts
Benchmarking, evaluating, and monitoring the marketing plan

Registration

REGISTER

	By October 3	October 4 - October 31	After November 1
IEDC Member	$520	$670	$690
Non-member	$675	$825	$845
Full Time Student**	$115	$135	$155

** Copy of current transcript required.

REGISTER

Individuals paying by check or purchase order:

Download this form if you are paying by check or purchase order. Form must be faxed or mailed, and accompanied by payment.

Cancellation & No-Show Policy

Refunds less a $75 cancellation fee will be issued for all cancellations received in writing to fax: (202) 223-4745 or email: [email protected] at least 10 business days prior to the course - please allow 3-4 weeks. All registrations regardless of payment status are subject to the $75 cancellation fee. No refunds or credit transfers to a future course will be issued for cancellations received within 10 business days of the course. Telephone cancellations are not accepted. Attendee substitutions for a course may be made at any time prior to the course.

Group Discount

Organizations registering three (3) or more individuals for an IEDC course are eligible for a 10% discount off the applicable registration rate for each attendee. To take advantage of the discount, the course registrations should be submitted together using this course registration form. In addition, please make note of the discount under the "payment information" portion of the registration form. If you have any questions about the group discount, please contact us at (202) 223-7800.

Materials

Each course attendee receives electronic materials, including an agenda, presentations, and training course manual prior to the course.

Attendees receive a training manual as part of the course registration fee. Additionally, all manuals are available for purchase. To order any of IEDC's manuals, visit the IEDC store. If you have any questions, please contact our professional development team at [email protected] or (202) 223-7800.

Contact

For information regarding course registration and logistics, please contact our professional development team at [email protected], or call (202) 223-7800.

November 13 - 14, 2023